Cynopsis • 8th December 2023

Reaching Audience in 2024

Rounding out 2023, industry experts connected across the screen to examine the targeting tools necessary to optimize ad strategy. Conversations oscillated between what worked this year, and forecasts for future trends. Cynopsis framed the question: What audience-based buying options are TV networks and streamers offering buyers to push lower-funnel results?

Cynopsis • 19th October 2023

Insights and Highlights from Advertising Week New York 2023 - Thursday

It’s just hours from the end of Advertising Week New York 2023, the annual event that saw Paris Hilton, Keegan Michael Key and nearly 150 CEOs take the stage, flipping the script on how to best engage advertisers. So what’s the secret? A talent-led, inclusive and authentic playbook.

Cynopsis • 16th June 2023

Catching up with the Measurement & Data Conference

The return of Cynopsis’ Measurement & Data Conference on June 13 and 14 continued a tradition of discussions and not-to-be-missed moments.

Cynopsis • 19th May 2023

Cynopsis Upfront Week Wrap-up

It’s a wrap for the Upfront week. But the year everything was supposed to get back to normal, it didn’t. The Writers Guild of America strike hit, and instead of star-studded events emceed by late night hosts, we had picketers outside venues, and news anchors and unscripted celebs gamely helping network execs showcase plans for the 2023-24 season (“If you squint a little bit, I could be Colin Jost,” joked NBC’s Willie Geist).

Cynopsis • 18th May 2023

Cynopsis Upfront Report: Thursday

Streamers rounded out 2023 Upfront week, working toward multiplatform, multi-currency measurement, multi-device viewership and new ad formats. Over the course of the week we’ve heard about “unmissable,” “unrivaled” and “limitless” possibilities, and Day #3 was no exception...

Cynopsis • 17th May 2023

Cynopsis Upfront Report: Wednesday

The ad crowd continued to pack the house at this year’s Upfronts, despite the WGA strike. Talent leaned heavily towards sports and news, as actors showed solidarity with the picketing writers, but performers weren’t entirely absent thanks to pre-recorded videos...

Cynopsis • 16th May 2023

Cynopsis Upfront Report: Tuesday

The 2023 Upfront presentations have started off with a bang. NBCU ad chief Linda Yaccarino’s sudden exit, new series announcements, and WGA strike picketers have set the tone for this week, one that demands flexibility, creativity, and sometimes, a sense of humor...

Cynopsis • 3rd May 2023

Live from the NewFronts: Tuesday Edition

Sharing the first Monday in May with the Met Gala across town, the NewFronts kicked off as advertising’s biggest night out, and continued today with big news from companies pushing the envelope with exciting ad innovations, measurement solutions and cutting-edge content.

Cynopsis • 1st May 2023

Cynopsis Presents: Live from the NewFronts

Upfront season has arrived, with a rolling wave of mergers, partnerships and program developments. This week in New York City, presenters are addressing economic turbulence, streaming shifts and more – all following some pretty newsmaking events in the weeks prior...

Cynopsis • 16th March 2023

First Look: OTT Virtual Conference 2023 Executive Summary

Cynopsis’ First Look: OTT Virtual Conference 2023 on March 15, 2023, brought together top players in the CTV and OTT space to unpack the challenges and opportunities facing this fast-moving sector so that media professionals are best positioned for success both this year and into 2024.

Cynopsis • 1st February 2023

Black History Month Highlights

Black History Month commemorates the contributions and sacrifices of African Americans, and their integral role in shaping the country and its culture. While Chris Rock once joked that being Black is only “in” in February, and that “Black History Month is the shortest month of the year, and the coldest – just in case we want to have a parade,” the monthlong event represents what is ideally an all-year-long dedication.

Cynopsis • 27th December 2022

Cynopsis Presents Looking Ahead...

Cynopsis polled industry experts for their thoughts on what success will look like in the coming year. Here’s what they had to say…

Cynopsis • 20th October 2022

Cynopsis Reports From Advertising Week

The final day of AW NY 2022 wrapped up with a celebration, sending everyone inspired to improve, innovate and invest in tomorrow.

Cynopsis • 19th October 2022

Cynopsis Reports From Advertising Week

Marketers are still dancing to the beat of Advertising Week (literally – there are dance breaks every afternoon). The annual event is on its third day, but crowds haven’t thinned and the conversations remain lively.

Cynopsis • 18th October 2022

Cynopsis Reports From Advertising Week

Advertising week, an event that invites advertising executives and enthusiasts to collaborate, listen and learn about the trends that matter in media is underway, and a lot has been covered already: how to mitigate ‘ad waste,’ dealing with digital fatigue and staying relevant for future generations.

Cynopsis • 3rd October 2022

Your That Big TV Conference 2022 Executive Summary

Lights lowered, dots connected, new connections made – Cynopsis’ 4th annual Big TV Conference has come to a close. On the final two days of September, thought leaders took to the stage to discuss innovative solutions to engage audiences, navigate industry fluctuations, and stay relevant in the ever-evolving content multiverse. Now, fresh insights can be put into action.